ARE-YOUR-CUSTOMERS-REALLY-ENGAGED-WITH-YOUR-CONTENT

ARE YOUR CUSTOMERS REALLY ENGAGED WITH YOUR CONTENT?

A very common question asked to any marketing professional and the answer to it is in three forms – yes, no, maybe. There is an absolute ambiguity in perceiving the certainty of engagement with content. The million-dollar question – where is the problem? is it with the content quality? is ...
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ADOPTING-CONNECTED-CARE

ADOPTING CONNECTED CARE

The healthcare segment is dependent on one of the most important stakeholder i.e. ‘Patient’. Ironically, the word patient means the one who suffers and today the entire healthcare industry is trying to make their life and experience better. Currently, the world of healthcare is trying to provide a consistent, informative ...
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A-FAILED-ATTEMPT-TO-UNDERSTAND-DARK-SOCIAL

A FAILED ATTEMPT TO UNDERSTAND DARK SOCIAL

The world of social media is very similar to the quote. If you have the data of the traffic then you have light or else you are in the dark. The word ‘Dark‘ means no light in a particular space. Dark Social is the lack of insights regarding information, knowledge ...
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Automotive Chatbots: Is it worth considering for Finnish Automotive Market?

Another mounting technology jargon and plenty of tools have popped up around “Chatbots”. A chatbot is not a new word as it has turned 50 years now ever since coined in 1966. Over a period by adding Artificial Intelligence and predictive inputs/outputs towards conversation, it has become more popular ...
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