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LEAP
Relevance and effectiveness, redefined.
LEAP is a consumer-aware platform that connects brand owners, retailers and corporates to their customers — using intelligent signals of location, behaviour, interest and history. Enhance customer engagement by 2×.
Consumer Engagement
◉ Westgate Mall
250m geofence
▸ Sending push to 1,284 shoppers
+2.4×
Engagement
1,284
Active reach
87%
In-zone
LEAP · targeting
Hyper-contextual
Intelligent Consumer Connect.
Four ways LEAP targets the right person at the right moment — plus the rewards, content and analytics modules that close the loop.
Hyper-contextual targeting
Relevant content to the relevant audience — driving real purchase intent.
Geo-aware targeting
Understand customer behaviour and pull customers from digital channels into the brick-and-mortar store.
Place-based targeting
Advertise in a specific area at a specific time — campaigns scoped to a venue, a zone or a moment.
Segment-based targeting
Hyper-contextual, location-based advertising tailored to a specific audience or target group.
Rewards & product management
Manage store pins, products, personalised promotions and rewards — bring stories to life as in-venue experiences.
Real-time data & campaign analytics
Live location flows and campaign performance — close the loop between digital activation and on-the-ground response.
Segments LEAP serves.
✓
Retail chains
Making shopper lives simple — understand behaviour and deliver personalised promotions in-store.
✓
Brands
Turn your stories into experiences — store pins, products, rewards and analytics in one place.
✓
Shopping malls
Connect tenants and shoppers with location-aware journeys across the property.
✓
Convention centers
Real-time data and location flows for events, exhibitors and visitors.