Digital Transformation In Retail Industry, Digital Retail Transformation

Retail

industry

The Global Rollout of 5G in combination with the widening economic divide, along with increased interest in sustainability and personal health, are drivers behind the retail digital transformation. Artificial Intelligence & Machine Learning Algorithms enable “Personalized Shopping Experience” with the mobile becoming central point of customer-retailer relationship.

Offline businesses attract & engage customers by providing better “in-store” experiences. E-Commerce portals derive customer insights to target customers via Digital Marketing and Social Media channels. Customers expect experiences encompassing “convenient commerce, engaging community and immersive content” while retailers are constantly trying to optimize operations and keep costs low.

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Our Capabilities

Consulting

Digital Strategy

Interactive

Connected

Security Services

Cloud Transformation

Value-Driven Offerings for Retailers
Enhance Mobility
01

Enable a mobile-first engagement by designing apps to personalize user experience and engage with customer across multiple points.
Integrate Insights
02

Merge and analyse data from multiple sources to build a comprehensive view of customer.
Predict Behaviors
03

Use predictive analytics to understand and influence consumer behaviour with highly targeted and personalized services.
Scale with Cloud
04

Build enterprise class application and scalable infrastructure with cloud.

Business Transformation
01

Building Digital Products using agile Platforms & Digital Processes, which enables rapid roll-out of new ideas, innovation and new features. One of the key Quick to realize ROI from the application of automation and AI
Customer Experience
02

Analyzing customer data from Physical and Digital touch-points, Use Predictive Analytics & Social Media Engagement Data to drive Customer loyalty
Digitizing Operations
03

Building Digital Products using agile Platforms & Digital Processes, which enables rapid roll-out of new ideas, innovation and new features. One of the key Quick to realize ROI from the application of automation and AI
Technology Solutions

Our Achievements

30 of Europe's biggest retailers among 80 internationally leading retail brands have been guided in their digital transformation journey

40% products managed using our omni-channel retail solution

2 million customers and 1 million brands benefited by our retail IT solutions

50+ customers are managing their retail store with zero downtime with our digital retail solutions

30% reduction in overhead cost through mobile application for store owners to track and update current status of inventory in warehouse

Targeted CXO Offerings

CMO need for Enhanced In-Store Engagement

Beacon-based targeted promotions and deals, Digital signage and virtual mirror
CMO+CIO need for Omni-Channel Services

Social Media Platforms to gauge customer-interest resulting in intuitive in-store product placement and better Inventory Management
CMO need for Enhanced Mobile App

Personalized Deals and Promotions, Store Locator, Campaigns & Promotions, Targeted Offerings, Loyalty Program
CMO need for Analytics Solution

Data Analysis Platform to understand expectations and target customers through segmented and personalized digital marketing strategy
CTO need for Blockchain Solutions

Transparent Supply Chain, Protection of Consumer Privacy, Increase Logistical Efficiencies, Payments and e-Commerce

Segments We Serve

Consumer Packaged Goods (CPG)

End-to-end solutions, customizable platforms and specific modules to help retail evolve to the next normal.

E-Shopping

Analyze data to target consumers by leveraging community trends and unique content to enable commerce via intuitive web-shops and mobile-enabled anytime-anywhere access to products and services.