The client is an award winning international creative agency and production company, based out in Latin America. They are specialised in trans-media concepts, strategy and production. The agency provides services from brand, design, strategy, research, campaign concepts and rollouts.
The client wanted to develop an interactive application that will provide experience of various dresses fitting virtually. Also the application should support campaign activities for popular clothing brands, where buyers can insert their purchase code, play games, enter into a competition and win exciting prizes.
The application is specialised in improving online fashion and immersive shopping experience with the exclusive algorithm to Virtual Fitting Room using Virtual Reality headset. This application has a high accuracy recommendation service from the wide retail industry and alternative product recommendation that guarantees customer satisfaction.
3D VR device-based virtual dressing room to enhance shopping experience virtually
VR-based apparel catalogue grouped by brand and category
3D Avatars – Male & Female (Front/ Back views)
A unique experience of customer engagement, the intuitive gesture controlled user interface of this virtual trail room captures
Virtual fitting solution that enables online fashion retailers to illustrate size and fit for customer
Rewards mechanism – earn points by playing games/ purchasing/ share on social media
User can invite friends and participate in interactive quiz
3D games – Maze, Tic-tac-toe, Hangman with scoring and win prizes
VR-based virtual dressing trial experience for wide range of cloths drastically reduces product return rate
The virtual dressing room giving customer an opportunity to make better buying decisions
Quick shopping turnaround time helping customers for more sales and increasing revenue
Shopping experience, customer satisfaction generating extra mileages for brand