Redefining Your Interactive Experience
Our Interactive business solutions combine physical experiences with digital technologies to create a wide variety of next-gen sensory experiences across industries for enhanced customer experience.
We have leveraged technology expertise and creativity to build interactive platforms which engage, educate, and entertain users in the automotive, gaming, manufacturing and retail industries.
“Beep beep! beep beep!” goes off the alarm following Google Assistant’s command. Alexa turns on the coffee machine and starts making a fresh brew. The smart water system turns itself on to offer a luxurious bathing experience. Next, an Uber arrives at the doorstep and drops one off at their destination.
A digitally-driven day looks quite similar to the above-given description. In fact, this is what it might already look like for a lot of tech-savvy individuals. Apart from the people who make the most out of these technologies, the brands that embrace digital transformation solutions and offer these facilities are ruling the market.
2019 was a growth year for virtual and augmented reality (VR/AR)– known collectively as extended reality (XR). The presence of these breakthrough technologies began to be felt far away from the fields of gaming and entertainment, where they first became popular. Virtual reality – where users wear a headset and are fully immersed in computer-generated environments – has been developed to meet design, marketing, education, training, and retail needs.
The consumer (and business) impacting potential of augmented reality (AR) is significant, making it one of the hottest topics for business leaders. Among enthusiasts, AR is a promising new technology that can help improve both the way business operates as well as how the consumer experiences products and services. For many, however, it is still a concept that hasn’t become a reality. To help shed light on the topic, I provide five must-read articles below.
Virtual reality (VR) has largely rolled out as an entertainment technology, but the (actual) reality is that VR also boasts serious business capabilities. Whether it's test-driving a product or boosting customer loyalty, VR is especially effective when it comes to cultivating a rich consumer experience and marketing your products and services. But the potential uses for VR don't stop there; experts agree that in the future, VR will offer even more powerful capabilities to businesses and individuals alike.
Mixed reality headsets rely on several components, such as cameras, to achieve the creation of augmented and virtual reality environments. Mixed reality is being used in small business for training, project development and sales. Headsets that are available now for use in business include the Microsoft HoloLens 2, Vuzix M400, Magic Leap, Google Glass Enterprise Edition 2 and DAQRI. Mixed reality is poised to transform more emerging fields, such as artificial intelligence.