Client Overview
The client is based in Midlands, UK and provides parts and repair services to other vehicles. They stand out for their customer-centric approach to business in the industry. The client is the largest multi-brand OEM car parts supplier bridging the gap from the manufacturer to the customer with the highest quality at the lowest price.
Business Challenge
The client was looking forward to creating an e-commerce web portal for seamless customer experience and to expand their existing car parts catalogue.
Solution Highlights
The online portal was a Connected Store solution where the client could sell automotive parts and accessories to B2B and B2C customers. We integrated a license plate identifier to find the right part for the right car. Dashboards for product management are available for the manufacturer as well as supplier and digital payment is used for B2C customers.
Benefits
The customer was able to achieve significant efficiency and value in their trade promotion management related processes and derived the following benefits:
- Increase Cross-sell & Up-sell
- Personalized & targeted marketing
- An Easier to manage website framework
- Increase in the number of Garages integrated.
- Increased Revenue Flow
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