Client Overview
One of the leading automotive leasing companies in Europe
Business Challenge
Taping new customers in the existing market and entering new markets by offering diversified mobility options
Being recognized as a Mobility-as-a-Service (MaaS) provider by adding e-bikes and e-scooters to its existing 4-wheeler leasing portfolio
Solution Highlights
- Enhanced back-office software to support fleet management, quotation and contract management for new portfolio
- Applied new integration points to enable seamless data exchange and collaboration with partner
- Implemented front office applications for internal users, partners and customers
Design-Led Approach
- Interviewed relevant stakeholders to discover their business needs, challenges, and expectations
- Studied the user behaviour and expectations by interviewing select potential lessee
- Assessed existing digital leasing process and carried out GEMBA walk to understand the end-to-end process from leasing a vehicle to surrendering a lease
- Presented, brainstormed and ideated on multiple options to enable new portfolio, and enhance user experience in the workshop setup
- Brainstormed new features to be implemented, prioritized the requirements basis business urgency and impact, and crafted a digital roadmap
- Carried out implementation projects as per the digital transformation roadmap
Benefits
- Entry to 3 new European markets having two wheelers dominance for short commutes
- 20% increase in new customers in existing market, triggering 7% increase in revenue
- 15% increase in revenue due to upselling
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