The client is one of Nordic’s largest automotive importer & distributor of luxury cars. The car segment comprises of Car Imports, Dealership, Car Rental, and Workshop & Car Financing. The client’s business consists of a nationwide dealer network that distributes client’s car brands. They offer telematics services to the B2B2C segment and Mobility as a Service to customers.
The client was facing a challenge to draw a strategic plan, publish the concept of digital picture and view digital signage process.
Our solution maintains the consistency of digital signage through dealers. A centralized repository for managing all the car details and photos is developed making the process easier for the clients. Furthermore, it has a facility of defining the sequence and carousal timings of photos which makes the concept of smart display & process to work efficiently.
The customer was able to achieve significant efficiency and value in their trade promotion management related processes, and derived the following benefits:
● More than 1500 photos stored centrally
● Increased in Digital Signage
● More sequence variations