Client Overview
The client is a healthcare startup based at the UK, they are on a social mission to help build a world in which everyone, especially senior citizens can be cared for in their own home – happily and safely through elderly care services. With an experienced team of elder care specialists, they provide bespoke care plans to address the needs of the customers.
They came up with an idea of providing high-quality and proactive care for senior citizens with a combination of human touch and technology. The aim was creating a new service as connected health to help families find vetted, affordable carer for their loved ones. The business philosophy and strategy were guided by a care advisory team, made up of leading figures in the United Kingdom healthcare Industry and business. Their experience and insight set the direction for operational excellence and growth.
Business Challenge
Provide better yet economic elder care experience and come up with a new service to help families find affordable cares for their loved ones
A digital platform for caregivers and consumers that provides bespoke care plans with transparency and credibility
Solution Highlights
- A feature-rich digital platform enabling customer management, booking management, caregivers profile management, payment management, and email management
- Backend web interfaces access for caregivers management, family management, and content management
- Dashboard with statistics and details about booking, revenue, customers and caregivers
- Business Intelligence and Machine Learning based matching engine for accurate search of assignments
Design-Led Approach
- Discovered the needs of users and consumers by interviewing select caregivers and consumers
- Assessed various healthcare compliance by discussing with care advisory team and care specialists
- Carried out solution mind mapping, ideated on user journeys and prioritized them for rapid prototyping
- Designed experiences by considering both emotional and cognitive aspects of users and consumers
- Incorporated feedbacks received from stakeholders during ‘show and tell’ and defined the implementation roadmap
Benefits
- 60% increase in customers within the first month of the rollout of the platform
- 30% reduction in cost due to process automation
- 10% additional revenue in the first month from cross-selling and upsell
- Instant revenue realization due to digital payments
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