Client Overview
The client is a well-established car manufacturer and dealer for years. They were looking forward to do a partnership for the development of Game – Mobile Application for their automotive business which allows them to run Location-based Campaign activities for their new luxury car launch.
Business Challenge
The client wanted to develop mobile applications to strategize their campaign activities on new luxury car launch.
Solution Highlights
• An azure-based game that connects customers and dealers for selling a car the time of launch
• Geo-Fencing based augmented reality game with 3D modelling
• GPS Based gameplay with real-time google places integration
• Augmented reality 3D view of the Mercedes Benz C Class Coupe 2012
• Dealer promotion with GPS based dealer location information
• Extensive analytics information captured to determine the user interest in the car features and for targeted opt-in marketing
• Facebook Integration for sharing clues and tips to get help from friends
• Leaderboard for the ranking system as a marketing instrument
• Compass integration for treasure hunt object findings
• Auto notification as user guide in audio format
Benefits
• Innovative user guide in audio format
• GPS based dealer location promotions
• Targeted marketing campaign based on analytics
• Social media engagement which reached the masses
• Innovative customer engagement through a treasure map
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