Background
The client is an all-in-one user experience (UX) solution designed to help companies gather valuable feedback on their products and services. Their services aim to reduce time-to-market, increase revenue, and improve brand perception. They offer both unmoderated and moderated testing options, along with access to a global participant panel, facilitating seamless participant engagement and insightful sessions. This comprehensive approach ensures that businesses can optimize their product development processes by obtaining actionable insights from real users.
The Challenge
• Limited scalability of the existing platform, hindering the ability to handle simultaneous feedback sessions.
• High operational costs due to reliance on expensive third-party tools.
• Need for strategic market entry into key European markets with limited funding.
• Balancing aggressive growth with the imperative of maintaining profitability.
• The need to implement AI driven product innovation, while controlling cost.
Our Approach
• Developed a video meeting tool, reducing costs by eliminating dependencies.
• Reallocated 50% of cost savings into growth and feature development initiatives.
• Leveraged our network for rapid market entry into Scandinavian countries.
• Enhanced financial oversight using robust planning and governance frameworks effectively implemented.
• Invested in developing AI meeting solutions, reducing overall operational expenses significantly.
The Impact
• 35% reduction in operational costs through the elimination of third-party platform dependencies.
• 20% increase in revenue attributed to optimized funding and enhanced go-to-market strategies.
• Rapid market expansion into four key European countries, accelerating user adoption.
• Achieved better decision-making and resource allocation through improved financial governance practices.
• Boosted platform efficiency, reducing costs with an AI-driven meeting solution.
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