Dealerships play the most important role in the automotive retail ecosystem since being the first ‘interaction point’ for the customers and serve as the face of any automotive brand. On the other hand, Independent Garages plays an important role in Maintenance and Repair segment. With the unfortunate scenario of this Pandemic new measure in customer interaction such as Social Distancing is a mandate. The footfall in the dealerships is plummeting and this calls for some rapid damage control measures.
Let’s have a look at the existing set of challenges, their solutions and the impacts these would make on the dealership ecosystem once they are fully operational.
Digital Dealer Reception still seems to be a far-fetched thing except for some of the few revamped dealer management systems. This eventually leads to an incomplete contactless customer journey from booking to car pickups. Along with that, core systems such as dealership management systems, CRM and other legacy systems miss out on crucial data integration practices.
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