Client Overview
The client is a Netherlands-based enterprising lease company providing a sustainable solution for Mobility. The client is innovative, sustainable, and entrepreneurial, and first to offer lease bicycle. The client’s dream was to provide Mobility-as-a-Service (MaaS) to customers and aimed to facilitate new customer engagement and innovate on their services to achieve a competitive edge in the evolving automotive industry. As a first step towards their goal, the client defined a strategic initiative to reach the next level of leasing and mobility.
Business Challenge
The client was looking to take a strategic leap and defining the strategy towards next-gen fleet and mobility. This was planned to be achieved by bringing innovation into their products and services in line with the customer/ market demands as well as global trends in business and technology. Client’s strategy for the next-gen leap was:
- To empower the lessee to have full freedom and control over their mobility
- To deliver added value through mobility, data, and connectivity
- To achieve a sustainable transport economy that focuses on “green” practices
- To be the number one leasing company in terms of efficiency
Solution Highlights
As a starting point towards the client’s initiative of defining the business and technology/ product strategy, a transition scenario has been visualized jointly by the client and us.
- Define the vision and positioning of the client
- Generate concepts that can define the roadmap for the desired positioning
- Design a complete strategy for the implementation of the concepts
The process and consulting methodology we applied:
- Analyse the mobility and leasing ecosystem
- Market dynamics & trends
- Disruption in automotive and mobility segment
- SWOT analysis of client
- Strategize transitioning from current traditional solution to digitalization
- Defined priorities and ownership
- Derived high-level roadmap and plan
Benefits
With the help of such automotive consulting, client will be able to identify the roadmap and other such things like:
- Strategic IT Solution Identification – List of all the solutions which needs to be implemented to digitalize the landscape
- Must have, Should Have features of solutions
- Transition Strategy & Roadmap
- Customer Digital Points & Journey
- Technical Architecture & Landscape
- Implementation & Release Plan
- Budget Estimations
Book a Meeting
Other Success Stories