The client is one of Nordic’s largest automotive importer & distributor of luxury cars. The car segment comprises of Car Imports, Dealership, Car Rental, and Workshop & Car Financing. The client’s business consists of a nationwide dealer network that distributes client’s car brands. They offer telematics services to the B2B2C segment and Mobility as a Service to customers.
The client was facing a challenge to manage the pricing throughout the dealer chain concerning the brand and market need. The main challenge was to manage processes for critical pricing along with a lack of competitive data smoothly.
The solution uses applied intelligence to recommend the optimal pricing action to achieve business goals. This intuitive dynamic pricing system helps achieve business outcomes faster. Our solution has automated processes that help focus on critical pricing, manage better, and save time. This will eventually improve recommendations and drive more intelligent pricing decisions.
The customer was able to achieve significant efficiency and value in its trade promotion management related processes, and derived the following benefits: