Client Overview
The client is one of the leading healthcare and pharma provider across Europe having its presence in more than 120 locations. They are specialists is breakthrough medications, however, they also provide complete medical services from their chain of hospitals.
They were looking for their IT partnership who can drive all of their digital presence and digital marketing needs including breakthrough medicines and healthy lifestyle practices through videos, websites, banners, social media posts, etc. through smart display creating immersive healthcare experiences.
Business Challenge
- The main goal was to increase the traffic to their site and increase the awareness towards multiple health related products.
- The client wanted to create their marketing collaterals which included videos, prescription-less medicinal brochures, web pages, blogs etc. related to the new line of business, i.e. fitness products, healthcare practices and yoga.
- Since the client was into medicines and hospitals, they wanted us to design graphical videos demonstrating effects of good lifestyle on health.
- They also wanted to know the engagement analytics and wanted to do a complete 360-degree audience mapping.
Solution Highlights
- We helped the client with their marketing campaign by leveraging smart displays with the goal of increasing healthcare awareness and overall branding
- Smart Display solution with integrated Business Intelligence tool to get better insights about their website engagement, along with details of site traffic to understand the target audience and their preferences
- A predictive analysis feature based on Machine Learning methodology in the backend provided the behavioral attribute of the people who visited their website/webpages
- Based on the ongoing trends, we helped them in creating animated videos portraying various storylines that could attract the targeted audience. Also, the backend interface had provision of managing these videos
- Deals/coupons and loyalty programs were also a part of the campaign to maximize the user engagement
Benefits
- Potential mapping of market acceptance enabled them to design their marketing strategies better
- It also helped them to understand the overall bounce rate of their website
- A 360-degree analysis of the website traffic
- Predictive analysis gauged the overall offerings which captured the interests of target audience
- Drastically improved their overall marketing, brand management, online reputation management
- Incremented the overall company revenue and sales
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