Holistic Tyre e-Commerce Platform – Case Euro-Tyres
Customer Case - Euro-Tyres Finland
Ensuring business continuity is one of the biggest challenges during the ongoing global pandemic. Things are especially difficult for the worst-hit sectors such as the automobile industry and B2C models. However, the industry has witnessed a rise in innovations as many stakeholders have strived hard to deliver new products and services even in these adversities. The latest in this series is Euro-Tyres Finland’s ‘Holistic Tyre e-Commerce Platform’ from Gateway Digital Oy.
Euro-Tyres Finland Oy is a leading tyre reseller in Finland. The firm wanted to build a comprehensive and revenue-driven online platform for the B2C segment. It is a totally new business area for Euro-Tyres Finland as they have not ventured into the B2C business so far.
The team from Gateway Digital’s automotive vertical, AutoFacets, deployed a comprehensive e-commerce platform in record time. It covered the entire digital journey of a buyer right from suggesting the exact tyre as per the said customers’ requirements to the final checkout while placing the order. The platform acquires inventory data from multiple warehouses of the client and also gives customers the option to order without signing-up.
Here are some of the highlights of the solution:
Comprehensive overhauling of the existing Webshop framework
Reduction in the digital customer journey to place the order for the right tyre
Exhaustive coverage of even the smallest tyre specifications
Real-time sync enabled by DMS integration with multiple warehouses
Seamless workflow offering higher efficiency
Multiple business logics implementation with price matrix calculations
The solution is being perceived as a significant boost to the operational aspect of Euro-Tyres Finland’s business. Taito Lehmusto, Managing Director of Euro-Tyres Finland Oy, says, “I am delighted to see Renkaatalle now being equipped with modern technology stack. Our team is excited to receive B2C orders, and we are geared up for the future to enhance our online offerings by leveraging this platform. We have already more than 200 service points where customers can select service and book the time and pay all in advance. I am looking forward to further cooperation.”
Speaking about the latest achievement of his team Mikael Fagerholm, CEO, Gateway Digital Oy, says, “The entire Gateway Digital team is happy to see Euro-Tyres Finland’s new business stream in the consumer segment through this new e-commerce platform. We will continue to evolve the platform with our global and local expertise in the Automotive aftermarket solutions.”
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