The client is a Netherlands-based enterprising lease company providing a sustainable solution for Mobility. The client is innovative, sustainable, and entrepreneurial, and first to offer lease bicycle. The client’s dream was to provide Mobility-as-a-Service (MaaS) to customers and aimed to facilitate new customer engagement and innovate on their services to achieve a competitive edge in the evolving automotive industry. As a first step towards their goal, the client defined a strategic initiative to reach the next level of leasing and mobility.
The client was looking to take a strategic leap and defining the strategy towards next-gen fleet and mobility. This was planned to be achieved by bringing innovation into their products and services in line with the customer/ market demands as well as global trends in business and technology. Client’s strategy for the next-gen leap was:
As a starting point towards the client’s initiative of defining the business and technology/ product strategy, a transition scenario has been visualized jointly by the client and us.
The process and consulting methodology we applied:
With the help of such automotive consulting, client will be able to identify the roadmap and other such things like:
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