Client Overview
The client is an award winning international creative agency and production company, based out in Latin America. They are specialised in trans-media concepts, strategy and production. The agency provides services from brand, design, strategy, research, campaign concepts and rollouts.
Business Challenge
The client wanted to develop an interactive application that will provide experience of various dresses fitting virtually. Also the application should support campaign activities for popular clothing brands, where buyers can insert their purchase code, play games, enter into a competition and win exciting prizes.
Solution Highlights
The application is specialised in improving online fashion and immersive shopping experience with the exclusive algorithm to Virtual Fitting Room using Virtual Reality headset. This application has a high accuracy recommendation service from the wide retail industry and alternative product recommendation that guarantees customer satisfaction.
- 3D VR device-based virtual dressing room to enhance shopping experience virtually
- VR-based apparel catalogue grouped by brand and category
- 3D Avatars – Male & Female (Front/ Back views)
- A unique experience of customer engagement, the intuitive gesture controlled user interface of this virtual trail room captures
- Virtual fitting solution that enables online fashion retailers to illustrate size and fit for customer
- Rewards mechanism – earn points by playing games/ purchasing/ share on social media
- User can invite friends and participate in interactive quiz
- 3D games – Maze, Tic-tac-toe, Hangman with scoring and win prizes
Benefits
- VR-based virtual dressing trial experience for wide range of cloths drastically reduces product return rate
- The virtual dressing room giving customer an opportunity to make better buying decisions
- Quick shopping turnaround time helping customers for more sales and increasing revenue
- Shopping experience, customer satisfaction generating extra mileages for brand
- Interactive activities (quiz, games, rewards) helping customer retention rate and customer referral rate
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