Business Scenario
The client is a leading technology solution and email marketing service provider based in the UK. Millions of people and businesses trust them to publish the right content, to the right person, at the right place, at the right time using personalized handwritten notes.
The Challenge
The client wanted to develop a personalized end to end digital marketing platform for their customers, along with executing a marketing campaign focusing on reporting framework and analytics for the same.
Solution Highlights
- Enables handwritten letter based campaign management
- Provide personalize message overview
- Select stationery or customize the template and set date of sending mail
- Enabling access to Salesforce CRM enterprise data for campaign planning
- Server-side integration is an advanced workflow solution between the proposed system and Salesforce CRM
- A web-service based secured connector to bridge Salesforce CRM and different 3rd party service provider to automate and improve agility for data exchange
Benefits
- Increased buying intent
- 42% new customers for their client
- Increased in user engagement with targeted campaigns
- Customer conversion from prospect increased by 33%
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