Client Overview
The client is one of the top Insurance providers in Norway. Our engagement with them was to derive the product roadmap and marketing strategy for their newly launched Insurance packages. Their main focus is to identify core marketing technology (CMS, Online Web Marketing & Campaign Automation). Integrating them into the Sales & Marketing process to achieve the following business objectives:
- Expand New Geographies
- Expansion of Customer Base
- Expansion Market Share
- Expansion Product Roadmap
Business Challenge
The client faced challenges in achieving defined business objectives due to lack of proper sales and marketing processes. They were in need of a core marketing technology, product road-map, and marketing strategy for their recently launched insurance packages.
Solution Highlights
- Website re-design and content restructuring as per buyer personas and keyword analysis
- Fully responsive design (HTML5)
- SEO – organic search
- Web analytics and tracking (Google Analytics)
- Content marketing and distribution
- SMM/SMO
- Closed social community targeted towards client’s target customers
- Marketing automation
- CRM integration and lead management
- Campaign and customer behavior analytics
Benefits
- The business expanded in new geographies with an increased digital presence
- Successfully increased customer base
- A significant increase in market share
- Expansion product roadmap
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