The client is one of the top Insurance providers in Norway. Our engagement with them was to derive the product roadmap and marketing strategy for their newly launched Insurance packages. Their main focus is to identify core marketing technology (CMS, Online Web Marketing & Campaign Automation). Integrating them into the Sales & Marketing process to achieve the following business objectives:
The client faced challenges in achieving defined business objectives due to lack of proper sales and marketing processes. They were in need of a core marketing technology, product road-map, and marketing strategy for their recently launched insurance packages.
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