Client Overview
The client is an emerging European banking institution and to keep up with market trends they partnered with a leading sports company dealing in equipment and accessories to improve their customer base. Their need was to have an e-commerce mobile application.
Business Challenge
- Limiting the application size so that it uses minimal storage space
- Application security
- Making application capable to handle concurrent users
- Integrating sports company back-end and banking API
Solution Highlights
- Platform allows to send segmented and rich push messages. Push messages are the most effective way to communicate with shoppers
- Smooth and fast checkout
- Showcase inspiring products that will strike the imagination of customers
- Create themes and stories that will encourage customers to quickly add the products to their cart, and start boosting the average order value
- Integrated with sports company back-end, keeping both channels up-to-date
- Customers get real-time information about stock-levels and delivery
- One-touch payments, post-payment options, adjusted prices, and integration with all relevant payment gateways
Benefits
- Smooth user experience leads to better conversion rates
- It serves multiple functionalities such as providing general information, search features, news feeds, product prices, etc.
- Potential to bring in new consumers
- Easy check-out process
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