Client Overview
The client is an emerging European banking institution and to keep up with market trends they have partnered with an leading sports company, dealing in equipment and accessories, to improve their customer base. They already have an e-commerce mobile application but wanted to provide M-coupons to customers to encourage customers to buy more, and also retain customers.
Business Challenge
- Making application capable of handling concurrent users
- Multi business rules configurations as per item category
- Manage coupon issue and redemption
Solution Highlights
- Online reporting system for every point of customer engagement
- Coupon request and delivery based on– date time/device MSISDN/ promotion owner/ promo category and with full details.
- Coupon redemption based on – date/ time/ retailer/ value etc.
- Retailer re-conciliation based on – date/ time/ promo owner/ products redeemed etc.
- With powerful analytics at the back-end understanding and influencing consumer buying patterns, there is an opportunity to up-sell/cross sell products to engaged customers on a very easy to use mobile platform
Benefits
- Easy and quick coupons overview for different categories
- Widespread reach
- Improved personalization
- Improved sales & customer retention
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