Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over year.
These are significant numbers when looking at the global ecosystem of buyers, and they continue to raise with continued interest in Performance Marketing as a new customer acquisition, customer reach, engagement, and conversion strategy.
This growing interest can be seen in the projected number of spend for US affiliate marketing alone – $6.82 billion by 2020.
If you’re looking to dive into the world of Performance Marketing and need to fine-tune your skills, you’ve come to the right place.
We’ve put together an easy reference guide to all things Performance Marketing for beginners that will have you feeling like an expert in no time.
What is Performance Marketing?
Performance Marketing is as it sounds – marketing based on performance.
This performance can be an array of executed desired results, such a completed lead, sale, booking or download.
This win-win marketing opportunity for a retailer or “merchant” and affiliate or “publisher” allows both parties to truly target campaigns in a strategic, high ROI way, all based on performance.
By paying the affiliate or publisher when a specific action is completed, a merchant can feel confident that their money is being well spent since they are already converting their target audience before they pay for the transaction.
Further, because merchants are only paying after the desired action takes place, they also receive the extra added benefits of free brand exposure and targeted clicks along the way.
There is no other new customer acquisition strategy or marketing opportunity like it today!