Category: Article
A Deep Dive Into Remote Work For Our Future Of Work
This week, due to the coronavirus, Microsoft, Amazon and Twitter are all encouraging workers to stay home. Globally, there is a renewed emphasis on remote work. Are organizations and employees prepared to work remotely? In the age of innovation, as a topic of our future of work, we often envision remote work as an idealist scenario where you can achieve the ultimate work-life balance. Realistically, remote work is a conversation that needs to be explored in-depth, practiced over time and embraced by each individual of an organization. Just like the coronavirus, in our future of work, remote work can present an opportunity for all of us to think about what it truly means to collaborate and how it can improve our organizations.
“Coronavirus introduces new challenges for businesses who aren’t used to supporting a remote workforce or even doing the majority of their work digitally. One of the most important things is for employees and employers to understand that ‘we’re all in this together, and have shared responsibilities’ to make remote work productive.”
Rita Selvaggi, ActivTrak CEO
When you dive into remote work statistics, you will find that in countries like the U.S., there’s a 159% increase in people who are working remotely from 2005 to 2017. Remote working jobs are no longer customer service jobs. They are in sectors such as Computer and IT, Medical and Health, Sales and Education as well. According to the American Psychological Association, there’s also an increase in job satisfaction while working remotely.
With such a strong argument for remote working, why are we not seeing more people working remotely?
Credits: Forbes
A Beginner’s Guide to Performance Marketing: Everything You Need to Know
How Digital has Redefined Go-To-Market Strategy
The Shocking Truth About Digital Marketing
A study by Smart Insights (membership required) shows that 4 in 10 businesses don’t have a “defined” digital marketing strategy. What’s more, CNBC reported that “billions of digital marketing dollars are being wasted as online adverts miss their intended targets.”
Without a digital marketing strategy, businesses may experience everything from incorrect marketing channels and budget allocations to low organic rankings, website engagement, ROI and quality leads.
Unfortunately, since many companies don’t know where to start, they are led down a rabbit hole of online marketing scams and agencies that do not specialize in internet marketing. As a result, businesses waste valuable time responding to spam emails, irrelevant phone calls and unqualified leads.
Many of the agencies that ensure quick results at low costs neglect to define and execute a digital marketing strategy for their clients. Instead, they simply “sell” anything they can and tell the client how great the results are going to be.
One after another, these agencies execute various online campaigns without knowing the company’s target audience, marketing channels or campaign goals. Their lack of research results in companies spending thousands of dollars and time on ineffective digital marketing campaigns.
When these campaigns fail, businesses return to their old habits of answering spam emails and phone calls from other agencies that promise rapid results at low costs. They continue pouring out money to the next fast talker who promises them unrealistic results.
Once again, no target audience has been identified. The proper digital marketing channels have not been researched or determined, and the company’s goals are undefined. Fortunately, there’s a much better solution for businesses that are looking for digital marketing solutions.
Credits: Forbes
