Client Overview
Client is one of the biggest automotive car parts provider to B2B customers in Netherlands, with more than 35+ brands portfolio.
Business Challenge
- The client wanted to gain a competitive edge over Automotive Industry Competitors through the solution that offers Automotive Industry Analysis and Automotive Industry Market Research that enables them to get insight into this industry trends and automotive market
- Create a pricing strategy for their new and existing line of products
- Refine their existing marketing models and devise effective marketing campaigns to enhance business performance
Solution Highlights
Analytics solution that allows the world’s biggest car manufacturers to have an insight to the latest trends and information regarding their competitor’s business offerings
Big Data and analytics based solution that aggregates large scale of car parts data collected from entire Europe and compares it with similar internal line of products to identify positioning in specific zones, vendor information like their Strength and weakness which in turn helps to define best pricing strategy and predict the price of specific parts.
- Big Data and analytics based solution aggregating large volumes of European car parts data
- Data analyzed and compared to help define best pricing strategy and forecast prices of specific parts
Quick Highlights:
- Car models and features positioning
- Market share of specific Make Model Type (MMT) of each car segment in multiple regions
- Latest trends in the market
- Potential mapping of the geography based on feature and market acceptance
- Pricing strategy of different brands and their models
- Market analytics of car configuration and specification for different markets
Benefits
- Centralized data repository to fetch OEM information
- Increase in conversion ratio of prospect to loyal customers
- Increase in business revenue
- Multiple Car Brands Involved
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