Creating unforgettable customer experience by deploying marketing automation and activation solutions by using next-generation digital technologies
We are a global leader in deploying emerging digital technologies in marketing automation and activation. Highly adaptive to digital marketing trends, we develop engaging omni-channel digital solutions to enable a digital customer connect for our customers across multiple industries globally. We convert our customers' marketing strategy to reality while using latest MarTech as a catalyst.
Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over year. These are significant numbers when looking at the global ecosystem of buyers, and they continue to raise with continued interest in Performance Marketing as a new customer acquisition, customer reach, engagement, and conversion strategy. This growing interest can be seen in the projected number of spend for US affiliate marketing alone – $6.82 billion by 2020.
We are all familiar with Careem, Easy Taxi and Dah Makan as disruptors. But how many of you know doctHERs? doctHERs is a healthcare company that is empowering women to fulfill their Hippocratic oath in the face of cultural and social constraints that leave many of them otherwise unable to practice medicine after marriage. In conservative areas, female patients often feel more comfortable dealing with female doctors than male ones. The clinics operated by doctHERs provide a medical service with which women feel more at ease.
A study by Smart Insights (membership required) shows that 4 in 10 businesses don't have a “defined” digital marketing strategy. What's more, CNBC reported that “billions of digital marketing dollars are being wasted as online adverts miss their intended targets.” Without a digital marketing strategy, businesses may experience everything from incorrect marketing channels and budget allocations to low organic rankings, website engagement, ROI and quality leads. Unfortunately, since many companies don't know where to start, they are led down a rabbit hole of online marketing scams and agencies that do not specialize in internet marketing. As a result, businesses waste valuable time responding to spam emails, irrelevant phone calls and unqualified leads.
The COVID-19 pandemic has drastically changed our lives, our habits and the business market. Many people are staying at home and maintaining social distance. This has affected our daily activities as well as what we purchase. The effect on business is undeniable — some industries have grown, while others have experienced devastating losses. But how has the crisis affected e-commerce, and what are the best strategies for e-commerce companies to overcome it?