Services
Digital Marketing Services
Achieving Excellence in Digitally Connecting Consumers with Brands
Creating unforgettable customer experience by deploying marketing automation and activation solutions by using next-generation digital technologies
Proliferation of digital technology and accessibility mandates wide spread usage of omni-channel communication strategy in B2B or B2C businesses. Choice of the correct Marketing Technology (MarTech) and its implementation strategy has become a determining factor for successful brand building and communication.
We offer Digital Marketing as a Service and play a pivotal role in the entire marketing eco-system of the customer. We engage ourselves as a digital marketing technology implementer, working closely within the agency ecosystem and the marketing communication teams of our clients. We have expert teams that understand marketing and communication strategy and are able to convert it to deployment of the right technology solution to achieve the required connect between brands and customers. We identify digital channels for consumer engagement, define and deploy solutions to automate the marketing funnel and enable efficient sales insights. We deliver seamless and connected customer journeys through our digital solutions, with a remarkable customer experience.
We offer Digital Marketing as a Service and play a pivotal role in the entire marketing eco-system of the customer. We engage ourselves as a digital marketing technology implementer, working closely within the agency ecosystem and the marketing communication teams of our clients. We have expert teams that understand marketing and communication strategy and are able to convert it to deployment of the right technology solution to achieve the required connect between brands and customers. We identify digital channels for consumer engagement, define and deploy solutions to automate the marketing funnel and enable efficient sales insights. We deliver seamless and connected customer journeys through our digital solutions, with a remarkable customer experience.
We are a global leader in deploying emerging digital technologies in marketing automation and activation. Highly adaptive to digital marketing trends, we develop engaging omni-channel digital solutions to enable a digital customer connect for our customers across multiple industries globally. We convert our customers' marketing strategy to reality while using latest MarTech as a catalyst.
Our Achievements
225+
games in 64+ gamified marketing apps using native and hybrid technologies
games in 64+ gamified marketing apps using native and hybrid technologies
180+
mobile marketing apps developed across 14+ industry business areas
mobile marketing apps developed across 14+ industry business areas
460+
CMS-based responsive web marketing experiences delivered
CMS-based responsive web marketing experiences delivered
340+
CRM and other service and product integrations inclusive of Marketo and Salesforce
CRM and other service and product integrations inclusive of Marketo and Salesforce
12+
email marketing products developed with the capacity of deploying 14 million emails per month
email marketing products developed with the capacity of deploying 14 million emails per month
40+
successful product launches and result-driven campaigns for awareness marketing, re-marketing and re-targeting campaigns executed
successful product launches and result-driven campaigns for awareness marketing, re-marketing and re-targeting campaigns executed
In-house digital marketing technology team with 25+ experienced designers, 120+ mobile app developers and 250+ developers, system integrators and MarTech implementers
Customers include Fortune 50 companies and emerging marketing technology scale-ups and ISVs in automotive, healthcare, pharmaceuticals, hospitality and logistics
Activated brands using location sensitive advertising solutions across 84 countries and 328 cities
Specialized in insight automation by using campaign analytics and cognitive framework tools
Profound experience in customization and seamless integration of marketing automation tools specializing in Salesforce, Marketo, Eloqua, Husbspot
Our Capabilities
Our Platforms
Success Stories
Insights
Article
A Beginner’s Guide to Performance Marketing: Everything You Need to Know
Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over year. These are significant numbers when looking at the global ecosystem of buyers, and they continue to raise with continued interest in Performance Marketing as a new customer acquisition, customer reach, engagement, and conversion strategy. This growing interest can be seen in the projected number of spend for US affiliate marketing alone – $6.82 billion by 2020.
Article
How Digital has Redefined Go-To-Market Strategy
We are all familiar with Careem, Easy Taxi and Dah Makan as disruptors. But how many of you know doctHERs? doctHERs is a healthcare company that is empowering women to fulfill their Hippocratic oath in the face of cultural and social constraints that leave many of them otherwise unable to practice medicine after marriage. In conservative areas, female patients often feel more comfortable dealing with female doctors than male ones. The clinics operated by doctHERs provide a medical service with which women feel more at ease.
Article
The Shocking Truth About Digital Marketing
A study by Smart Insights (membership required) shows that 4 in 10 businesses don't have a “defined” digital marketing strategy. What's more, CNBC reported that “billions of digital marketing dollars are being wasted as online adverts miss their intended targets.” Without a digital marketing strategy, businesses may experience everything from incorrect marketing channels and budget allocations to low organic rankings, website engagement, ROI and quality leads. Unfortunately, since many companies don't know where to start, they are led down a rabbit hole of online marketing scams and agencies that do not specialize in internet marketing. As a result, businesses waste valuable time responding to spam emails, irrelevant phone calls and unqualified leads.
Article
Four Ways To Adapt Your E-Commerce Digital Marketing Strategy To The Current Crisis
The COVID-19 pandemic has drastically changed our lives, our habits and the business market. Many people are staying at home and maintaining social distance. This has affected our daily activities as well as what we purchase. The effect on business is undeniable — some industries have grown, while others have experienced devastating losses. But how has the crisis affected e-commerce, and what are the best strategies for e-commerce companies to overcome it?