Customer Satisfaction in an Ever Evolving iGaming Industry
July 11, 2020
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The popularity of online gaming and perhaps iGaming, in particular, have seen a rapid, but steady increase in recent years. As popularity increases, so does the requirements to meet the ever-changing demands from players to be engaged and entertained. The customer journey is rapidly evolving, with mobile applications, AI software and augmented reality playing a crucial part in the gaming experience. Besides meeting high requirements from players, iGaming companies need to adhere to local regulations, where the safety of the players is paramount. These challenges need to be met with fast go-to-market strategies and expert technical know-how.
This is easier said than done, and in this blog post, I will explore further some of my thoughts about the iGaming industry, what it means to be operating in a regulated market in Sweden and lastly I will present some of the work that we have done at Gateway Digital.
The Gaming experience
The gaming experience for players has seen a significant transformation in recent years. Thanks to advanced technologies, players are now able to immerse in casino experiences from the comfort of their homes and the connection between players have been enhanced. With the adoption of mobile gaming, virtual reality software, blockchain and cryptocurrencies, the gaming industry is evolving to meet the changing customer needs.
Online casinos have started to implement AI and machine learning algorithms into online betting games, and it is radically transforming the face of the industry. This results in higher engagement levels and increases in revenue opportunities.
The Swedish Regulations for iGaming
There is a growing popularity of online and virtual casinos, and online sports-betting is perhaps the biggest industry in the gambling world today. In Sweden, online gambling is regulated by the Gambling Act that took effect on January 1, 2019. This new law oversees all areas of online and land-based gambling and allows operators to apply for online licenses.
It operates under a legal framework that creates favourable conditions for competitive iGaming operators. The top priority under this act has been the protection of players, wherein operators have the rights to monitor the gambling behaviours of the players and help them limit their gambling. It also has strict rules and regulations in advertising and marketing of gambling. Marketing without license and cheating at gambling is a criminal offence in Sweden. Hence, the focus of the current iGaming industry is on responsible gaming and the security of the players.
With our long experience in the Swedish market, our offerings are fully adapted to the laws and regulations of the local market. The protection and safety of players is essential to long-term sustainable growth, which is why it is a fundamental aspect of all our offerings. Read my previous blog about identifying a trusted iGaming solution provider here
Gateway Digital’s iGaming Solutions for the Modern Gambling Industry
We at Gateway Digital Sweden are professional game development service providers with extensive experience in serving the current iGaming industry. We serve the highly demanding and niche online gambling markets using the latest technologies such as AI, augmented reality and blockchain. Our professional teams spend less time in front of computers, and more time to interact with games and gamers from around the world. We research their environments; understanding the world they live in and the games they love to play.
With over 2 decades of experience, Entertainment and Gaming is an established practice at Gateway Digital. It is at the forefront of online gaming development, serving enterprise customers across the globe. Our customer fraternity includes Suppliers, Producers, Publishers, Operators and Aggregators.
Gateways portfolio includes:
Game Genres (from Poker & Roulette to Lottery & Slots)
Platforms: Mobile, Web & Desktop
Play mode: Real money, Play money
Sports Betting and Wagering
We thrive on the backbone of our diverse and passionate technology teams on-shore and off-shore, having combined game development experience of 125K+ man-hours. Keeping ourselves abreast with the changing dynamics of the industry, we have championed the art and science of online gaming. When you engage with us, you realize the real IT power behind the show.
Our focus is on delivering state-of-the-art immersive gaming experiences, enabling our customers to achieve YoY growth, creating a win-win situation for us all. Most of our enterprise engagements in this realm have spanned over 5 years or more. We value sustainable long-term partnerships and believe the more you work together, the better the outcome will be.
What makes us stand out?
Over two decades of advanced technology experience, enabling enterprise transformation with strategy and design solutions
We are a strong team of 1600+ Software professionals from 24 different nationalities, which includes 200+ Gaming enthusiast & professionals.
Most preferred technology partners with business acumen and technology-led business breakthroughs.
Registered vendor (enterprise) in the New Jersey Division of gaming enforcement, and understanding of geography-specific regulation aspects
We do not just build apps but are also capable of handling the complex AI logic behind the apps.
If you are looking for a trusted technology partner to help you soar in the iGaming industry, we will be a successful bet for your company. To know more about our offerings and portfolio, get in touch with us at firstname.lastname@example.org.