How Healthcare is Transforming Digitally to Enhance Patients’ Experience
June 16, 2020
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When was the last time you booked a doctor’s appointment and waited for your turn in the hospital, while you were terribly ill? A few years ago, maybe? Struggling to get an appointment or having to wait longer to get your reports is a case of the bygone age. If not, we are gradually getting there.
Digitization has brought a fundamental shift in the way the healthcare sector functions. With patients and customers leaning more into digital, healthcare providers are shifting into a new era of healthcare, driven by customers. The highly engaged customers look for convenience, quality, and affordability, transforming how care providers design their patient experience strategies. This disruption is forcing the healthcare industry to transform from a system-driven model into a patient-centric model.
Read on to find out how digital transformation has improved healthcare experiences for care providers, insurers, and patients.
Digital Transformation in Healthcare
Emerging technologies and new business models are shaping up the modern healthcare industry. Here are the key technology trends that play a prominent role in building a more customer-centred healthcare system.
Artificial Intelligence makes performing X-rays, CT scans, analysing test reports, and carrying out mundane data entry tasks easier and more accurate. Digital automation and machine learning compile and analyse the patients’ history and medical records in a faster and consistent manner. This results in faster customer service, and improved patient experience.
Patient care involves a lot of sensitive customer data, which needs to be protected. This is where blockchain plays a significant role. Hospitals and insurance companies can use blockchain to keep patient records safe and secure. This gives the patients the control over how their records get used, and allows them to share their medical data with anyone, without the fear of tampering.
Telemedicine enables patients and customers to receive care services 24*7, at their convenient time and location, in a few clicks. According to Denmark’s Digital Welfare Strategy, telemedicine will become a natural part of the healthcare system by 2020. Various telemedicine apps and solutions have made it easy for customers to receive healthcare services at home. These apps allow the customers to describe their symptoms, speak to a doctor online and get the prescriptions. This saves them from the hustle of getting a doctor’s appointment and having to wait hours or days to get treated.
Big data plays a vital role in maintaining and analysing patient records. Healthcare providers can use big data software to monitor and flag any irregularities in drug prescriptions and patients’ health conditions. Big data and predictive analytics can also help care providers to estimate future admission rates, facilitate preventive care, and manage healthcare facilities.
IoT and Wearables
Health-monitoring wearables and IoT devices have been around for a while. These connected devices will continue to enhance patient care in the coming years. The advanced applications of IoT devices and wearables include preventative healthcare, which will include prediction and prevention of serious epidemic diseases to a great extent.
How’s it changing the healthcare sector?
The above-mentioned trends aid in delivering more value to the customers and patients, and make the job of healthcare providers more efficient and productive.
• Ease of finding the right care provider
• Better accessibility of services
• Enhanced clinical engagement
• Improved patient experience
How we can help?
The right use of emerging technologies in healthcare results in higher customer or patient satisfaction, greater flexibility, and lower readmission rates. At Gateway Digital, we have an expert team that delivers innovative technology solutions and healthcare experiences to healthcare payers, providers, manufacturers, and distributors. We have a proven track record of helping Fortune 500 companies in launching intelligent health products. Get in touch with us to transform your healthcare business digitally.