The dependence of businesses on cloud computing for support and infrastructure has been exceptional in recent times. Cloud Service Providers have become the torchbearers for reviving today’s pandemic-disrupted global economy. They have proved to be a great aid in restoring the much-needed business continuity.
The numerous benefits of cloud computing have made it the unsung hero of these difficult times. Industries now leverage cloud computing for sectors such as Big Data, Cybersecurity, and quality control. In addition to this, emerging technologies such as Artificial Intelligence, Machine Learning, and other sectors are becoming far more accessible, thanks to cloud computing.
Today, we will look at everything that matters about the three most prominent Cloud Service Providers: Amazon Web Services or AWS, Microsoft Azure and Google Cloud Platform. We have broken down the information of the top three tech giants into the following aspects to help you evaluate them better:
Established in 2006, Amazon Web Services or AWS is the most experienced Cloud Service Provider with a 40% market share. With their extensive list of computing services, functions of development, mobile networking, storage, security, and many more that sum up to over 200 services, AWS beats every other Cloud Service Provider. With a presence in 55 locations and eight more on its way, AWS is available at the maximum locations.
AWS has a relatively mature infrastructure with better offerings. The additional industry experience helps them provide enterprise-friendly services and comparatively more possibilities for open source tool integration.
The only challenge businesses face with AWS is their fewer cost management options along with too many service choices.
Microsoft Azure entered the cloud computing market in Feb 2010. Despite their late entry in the industry, Microsoft Azure has shown significant progress. It provides customers with comprehensive services in computing, storage, database, networking, and much more. They are the second most popular Cloud Service Provider after AWS with a 30% market share and presence in 44 locations, with 12 more to be added soon.
Azure offers over 100 services and is considered to be more reliable for integrating with Microsoft tools. The only drawback reported with Microsoft Azure services is that they are comparatively less enterprise-friendly.
Google Cloud Platform
Incepted in Oct 2011, Google Cloud Platform created quite a stir amongst the Cloud Service Providers in a short period. The project initially aimed at strengthening their other services. However, the IT giant gradually proceeded further and introduced enterprise services. Today, Google Cloud Platform is available at 18 locations across the world, with three more on their way very soon.
Google Cloud Platform provides 60+ services. Given their expertise in DevOps, the platform integrates the majority of DevOps tools. It offers flexible discounts and contracts while the offerings are designed explicitly for cloud-based businesses.
Despite arriving late to the party, Google cloud business has had the least amount of downtime over the years when compared to others. However, the relatively fewer data centres, services, and functions are a few aspects that push Google Cloud Service at the backfoot.
The industry dynamics
As per a report by KeyBanc, Amazon lost 6% share while Microsoft Azure moved from 26% to 30%, Google jumped from 8% to 10% of the market share. AWS marked a 29% higher growth in Q2 2020 revenue than 2019. Along with it, Google and Microsoft noticed a 43% and 30% rise in their respective cloud services revenue. Following this trend, the global pandemic has proved to be a catalyst for the cloud industry’s growth and large scale adoption.
The cloud services are now essential for most enterprises, and selecting a suitable one that aligns with the business goal is crucial. Hence, IT managers need to do thorough research before investing in a cloud partner. Adopting a particular Cloud Service Provider depends on your business’s requirements and future trajectory, so it’s better to evaluate what suits you best.